![]() Īfter being pressured by the local party chapter, Hugo Henkel stepped down as managing director in 1938. In the following years, the Henkel company received several awards by the regime and was designated a National Socialist Model Enterprise by the Beauty of Labour organization. Following the Nazi seizure of power in 1933, he joined the Nazi Party (membership number 2,266,961) and served as a member of the Düsseldorf City Council. In 1930 Hugo Henkel took charge of the company. Henkel found there was a demand for adhesives on the market, and on 22 June 1923, the first adhesive shipment left the plant. The disruption caused Henkel to internally manufacture adhesives for its own needs. ![]() The occupation made delivery of adhesives from suppliers used for the packaging of Persil unreliable. On 11 January 1923, troops from France and Belgium occupied the Rhineland. Female employees could attend the plant's own housekeeping school during the lunch break. In the previous year, Henkel had installed ball fields and play areas to encourage exercise during break times. A first-aid center was set up in the plant and a full-time nurse was employed. ![]() The number of employees increased by 89 relative to the previous year, resulting in a total workforce of 1,024. At 19,750 tons, Persil laundry detergent accounted for 40% of this, five years after its market launch. In 1912, total production in Düsseldorf-Holthausen rose to 49,890 tons. In 1908, he became a personally liable partner in the company. Over the years, he laid the foundations of systematic research and introduced advanced technologies and new materials. He was in charge of Chemical Products and Technology. Hugo Henkel (1881–1952), the youngest son of Fritz Henkel Sr., joined the company as a chemist. By this time, 110 people were employed at the Holthausen site. On 25 July 1904, he became a partner in Henkel, which transformed into a general commercial partnership. He put Henkel's business on a sound footing, developed its already successful advertising further and was responsible for the company's field service. After receiving commercial training, he became his father's right-hand man in commercial matters. (1875–1930) joined the firm as an apprentice. Persil came in 1907 as the first "self-acting laundry detergent." In 1893, Fritz Henkel Jr. In 1903, Schwarzkopf, founded by Hans Schwarzkopf (1874, Danzig – 12 February 1921, Berlin), launched a powder shampoo. Carl Pathe had gone to Vienna as a representative the year before, and in 1893, Henkel established its first business links with England and Italy. In 1886, Henkel opened its first international sales office in Austria. The range included the colorant ultramarine, gloss starch, a liquid cleaning agent, a pomade for cleaning, beef extract, and a hair pomade. ![]() In 1883, to improve liquidity and make better use of the company's travelling sales staff, Fritz Henkel decided to sell merchandise in addition to his detergents. Fritz Henkel decided to build his own factory with a direct link to the railway network. Within a year, sales of Henkel's Bleaching Soda outpaced production at the rented factory on the Schützenstraße in Düsseldorf. In 1879, Fritz Henkel was entered as the sole owner in the register of companies. Düsseldorf was the gateway to the Ruhr region, which became the most important industrial area of the German Empire from the 19th century onward. That year, to take advantage of the better transport links and sales opportunities, Henkel relocated his company to Düsseldorf on the Rhine. The soda was obtained from Matthes & Weber in Duisburg, a company that Henkel first bought in 1917 then sold in 1994. Made from sodium silicate and soda, it was the result of Fritz Henkel's own research. In 1878, Henkel bought out the two partners, and the first German brand-name detergent appeared: Henkel's Bleich-Soda. They marketed his first product, "Universalwaschmittel", a universal detergent based on sodium silicate. The company was founded in 1876 in Aachen as Henkel & Cie by Friedrich Karl Henkel and two other partners who were owners of a factory producing sodium silicate. Henkel holds 51,950 employees with 85% working outside of Germany. In the fiscal year 2022, Henkel reported sales of around 22 billion euros and an operating profit of 1.810 billion euros. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.įounded in 1876, the DAX company is organized into two globally operating business units (Consumer Brands, Adhesive Technologies) and is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex, along with numerous other brands. ![]()
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